This is meta. A film on the advertising industry, for the advertising industry.
The film was premiering at Cannes Lions ´22 where it really was the talk of the town. It also became the editors pick at AdAge.

Through our fantastic protagonist Anouk Jans the documentary dissects the adversities that the business faces these years. Throughout the film she meets the most brillant and opinionated people of advertising.
All in all creativity seems to be in dire straits. How can we turn this around?

Directors: Adam Bonke & Christian Bonke
DoPs: Jonatan Mose, Jonas Berlin, Niels Buchholzer
Editors: Rikke Selin, Rene Georg, Louis Kongshøj and Kamilla Bruus
Production House: Drive Studios.